Calling all curls! The HASK Curl Care collection was specifically formulated to be "all-clusive" for all curl types.
For this project I was creative lead on packaging design (I know what you're thinking - Papyrus! It's part of the core HASK branding and had to stay...for now), as well as the lead on creative for the launch, including but not limited to, photoshoot art direction, email campaign, influencer giveaway landing pages and campaign, press kits, editor gift boxes and in-store displays.
E-BLASTS
PHOTOSHOOT
LAUNCH CAMPAIGN
